Last Updated: March 19, 2020
This Policy describes the privacy practices of the Polaris family of brands and companies, such as Polaris On-Road, Off-Road and Snow; Polaris Boats; Polaris Adventures; Indian Motorcycle; Kolpin; Pro Armor; Trail Tech; 509; KLIM; 4 Wheel Parts; and 4 Wheel Drive (collectively, “Polaris,” “we,” “our,” and “us”). We respect your privacy and value our relationship with you.
This Polaris Privacy Policy (“Policy”) describes how we collect, use, and share your information when you use or interact with us through: our websites, mobile applications, or online services (the “Sites”); our retail stores; and other offline methods, such as in person, by telephone, or at events. It also covers information we receive from our dealers, distributors, service providers, business partners, and other third-party sources. Certain Polaris Sites, vehicles, products, and services may be subject to other privacy notices that are separate from or supplement this Policy, and are provided on or with the relevant Sites, vehicles, products, or services.
We may collect the following types of information:
We generally collect your information in three ways: (1) when you provide it to us; (2) when we collect it automatically; and (3) and when we receive it from other sources.
Information you provide to us. Some examples of when you provide us information include when you: submit information on our Sites; participate in an event, sweepstakes, contest, other or promotion; purchase vehicles, products, or services on our Sites or in our retail stores; and communicate with us. Some examples of the types of information you provide us include: contact and identification information; demographic information; financial information; information about your vehicles and products; and audio, electronic, or visual information.
Information collected automatically. Some examples of information we collect automatically include:
- Cookies allow us to collect information such as browser type, time spent on the Sites, pages visited, and language preferences. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your online experience and our marketing and advertising efforts. In addition, we use cookies to gather statistical information about usage of the Sites in order to improve their design and functionality, understand how they are used, and assist us with resolving questions about them.
- You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject any cookies. If you set your browser to reject cookies, parts of the Sites may not work for you.
- Pixel tags, web beacons, clear GIFs, or other similar technologies. These may be used in connection with some of our Sites, emails, or advertisements, to, for example, track the actions of Site users, compile statistics about Site usage and response rates, determine whether you have opened and acted upon our emails, and assess the effectiveness of our marketing.
- Analytics and advertising. We use third-party analytics services that use cookies and similar technologies to better understand how users engage with our Sites, including services provided by Google and Adobe. Please visit http://www.google.com/policies/privacy/partners/ and http://www.adobe.com/privacy/marketing-cloud.html for more information about how Google and Adobe collect and use data when you use their partners’ websites or mobile applications. We also use third-party advertising services to provide advertisements for Polaris vehicles, products, or services that may be of interest to you when you visit websites or other online services. We allow select third parties, including these analytics and advertising services, to place cookies on our Sites. These third parties may collect information about your online activities over time and across third-party websites, and they may be members of industry self-regulatory groups such as the Network Advertising Initiative (NAI), Digital Advertising Alliance (DAA), and European Digital Advertising Alliance (eDAA). The websites for these groups provide more information on interest-based online advertising and how to opt out of receiving interest-based online ads from participating companies.
- Do Not Track requests. Some browsers may transmit “Do Not Track” (“DNT”) signals to the websites you visit. Because there is not common agreement about how to interpret DNT signals, we do not take action in response to them.
- When you participate in one of our demo rides, or a Polaris Adventures, Indian Motorcycle Rentals, or similar rental experience, the vehicle that you use may be equipped with GPS-tracking and other technology that may collect information related to the state of the vehicle, including, for example, the vehicle’s location, speed, and rate of braking or acceleration. Polaris may use this information to provide roadside assistance, to locate lost or stolen vehicles, and as otherwise described in this Policy.
Information we receive from other sources. We may combine the information that you provide us and that we collect automatically with information that we collect from other sources, such as our dealers, distributors, the business partners we work with to make certain products and services available to you (as described below), consumer data resellers, and other third-party sources. For example, we receive information from our dealers, distributors, and business partners, such as contact and identification information; financial information; and information about vehicles, products, and website content or services that you have viewed, inquired about, or purchased. Our independent dealers, third-party distributors, and business partners are separate legal entities with their own privacy practices. For questions about the privacy practices of a dealer, distributor, or business partner you interact with, please contact them directly. We may also obtain demographic and other information about you from consumer data resellers and other third-party sources. This information allows us to enhance our existing information for accuracy, security, and other purposes, such as increasing the relevance of our marketing, improving our communications with you, personalizing your experience with our Sites and services, and detecting fraud. Some information we collect from third-party sources is publicly available. For example, we may collect information that you or others submit in a public forum, such as a blog, social network, or chat room. We also create information ourselves when we analyze the information we have collected about you. And we combine information that we collect about you, as described above, with information that we collect in other contexts, such as information we collect through our Ride Command services, which are subject to a separate privacy notice.
We may use the information we collect to:
We may also use your information for other internal Polaris business operations, as permitted by applicable law, and other uses consistent with the context in which the information was collected or with your consent. We may anonymize or aggregate any of the information we collect and use it for any purpose, including for research and product-development purposes. Such information will not identify you individually. Communications. Communications with you in connection with these uses may be via different methods, such as mail, telephone, email, text message, social media, or other electronic messages, or via our Sites.
Information We May Share We may share your information as follows:
We may share anonymized or aggregated information internally and with third parties for any purpose. Such information will not identify you individually.
Our Sites may contain links to external websites, mobile applications, or third-party services that are not operated by Polaris, and plugins from social media platforms and other third parties. An example of a social media plugin is the Facebook “Like” button. We provide these links and plugins as a service and do not imply any endorsement of the related websites, mobile applications, third-party services, or social media platforms (“Third-Party Sites”), nor any association with their operators, and we are not responsible for the privacy or other policies or practices of those Third-Party Sites. To learn about the information collected by Third-Party Sites, please visit their privacy policies.
We maintain technical and organizational security measures designed to help protect your personal information from unauthorized access, disclosure, alteration, or destruction. Unfortunately, no data transmission or storage system is 100% secure or error free, and we cannot guarantee the security of the information we collect.
We retain your personal information as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or allowed by law. To determine the period for which your personal information will be retained, Polaris considers criteria such as: (i) the nature of our relationship with you and the types of vehicles, products, or services we have provided to you, or you have requested; (ii) the sensitivity of the information and the purposes for which it was collected; (iii) the nature and timing of your interactions with us (including with our Sites, communications, etc.); (iv) any applicable legal or contractual requirements to retain information for a certain period of time, including any retention obligations related to actual or potential litigation or government investigations; and (v) the impact on the vehicles, products, and services we provide if the relevant information were deleted.
You have certain choices about the information you provide and how it is used and shared. For example, you can:
The controllers for personal data covered by this Policy are Polaris Industries Inc., 2100 Highway 55, Medina, MN 55340, and as applicable, Polaris Sales Europe SARL, Place de l’Industrie 2 1180 Rolle – Switzerland. The contact information for Polaris’ EU data protection officer is: By mail: Polaris Sales Europe SARL, Place de l’Industrie 2 1180 Rolle – Switzerland, Attention: EU Data Protection Officer By email: privacy@polaris.com Polaris’ Lawful Basis for Processing Your Personal Information Our lawful basis for processing personal data covered by this Policy will depend on the purposes of the processing. To the extent we process personal data because it is necessary to perform a contract with you, our legal basis for that processing is that it is necessary for the performance of a contract with you. When we are required to share personal data with law enforcement agencies or other governmental bodies, or we otherwise process personal data to comply with our legal obligations, we do so on the legal basis that we are under a legal obligation to do so. We use consent as our basis for processing to the extent required by applicable law, or as we otherwise deem appropriate, for example, before we collect geolocation information from your mobile device. We also process personal data on the lawful basis that it is necessary for Polaris’ legitimate business interests, which may include: providing, improving, developing, and promoting our vehicles, products, services, and Sites; communicating with and otherwise managing our relationship with you; enhancing the safety and security of our vehicles, products, services, Sites, employees, and others; and protecting Polaris and our business partners from wrongful conduct. Your Individual Rights In accordance with applicable laws in the European Union, you have the following rights with respect to your personal data, which apply differently in different circumstances, and may be limited by local law: (i) right of access, (ii) right to correction, (iii) right to erasure, (iv) right to restriction of processing, (v) right to data portability, (vi) right to object to certain types of processing, and (vii) right to withdraw consent to certain types of processing. Most of these rights are not absolute. You may exercise these rights by submitting a request to us using this request form. If you make a request to exercise your rights, we will respond within one month, but have the right to extend this period by two additional months, where necessary. If we extend the response period, we will let you know within one month from your request. Please note that we may ask for additional information to verify your request before responding to it. We will seek to address any complaints submitted to us using the contact information listed in the “Contacting Us” section below. In addition, you have the right to lodge a complaint with your local supervisory authority or regulator.
We may process your information in the United States and other locations around the world. Those countries may not have the same level of protection for your personal information as your country. By using our Sites or services or otherwise providing us your information, you acknowledge and understand that your information will be transferred to and processed in the United States and these other countries.
We do not intentionally collect information from children under the age of 13, or the relevant minimum age under applicable local law. The Sites are not directed to or intended to be used by children under the age of 13, and we request that children under the age of 13 not provide personal information through the Sites.
We may change this Policy. Please review the “Last Updated” legend at the top of this Policy to see when this Policy was last revised. Any changes to this Policy will become effective when we post the revised Policy on this Site. We encourage you to look for updates and changes to this Policy by checking this date when you access our Sites and services.
If you have any questions about this Policy, please contact us using the contact information below: For residents of the European Economic Area or Switzerland, our contact information is: By mail: Polaris Sales Europe SARL, Place de l’Industrie 2 1180 Rolle – Switzerland, Attention: EU Data Protection Officer By email: privacy@polaris.com For all others, our contact information is: By mail: Polaris Inc., 2100 Hwy 55 Medina, MN 55340, Attention: Legal Department By email: privacy@polaris.com By phone: 1-800-POLARIS (Monday to Friday, 8 am – 6 pm CST)